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NEIGHBORHOOD 54 / CENTRAL SEOUL

Jangchung

장충동

Older houses, fresh coffee, something baked.

Fritz’s Jangchung complex gives the familiar roaster-and-bakery pairing room to spread across older houses. Make time for a cappuccino and a pastry, then enjoy the setting before continuing toward Gwanghuimun or Dongguk University. This is a place to build into the day with a little breathing room.

Dongguk University — Line 31 considered coffee stops
Brick house and tiled roof with a Fritz sign and pine tree within the Jangchung café complex.
Fritz Coffee Company · JangchungPhoto: Siyoung Song / UNIQLO LifeWear Magazine, 2026 spring/summer; capture date not specified
MAKE AN AFTERNOON OF IT

Start at Fritz Jangchung, then walk northeast toward Gwanghuimun and Peer for a filter coffee.

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Roaster coffee, bakery and an older-house setting

Fritz Coffee Company

Jangchung · 프릳츠커피컴퍼니
Brick house and tiled roof with a Fritz sign and pine tree within the Jangchung café complex.
Fritz Coffee Company · JangchungPhoto: Siyoung Song / UNIQLO LifeWear Magazine, 2026 spring/summer; capture date not specified

Give Fritz’s Jangchung branch time to unfold. Its coffee-and-bakery formula spreads into a cluster of older houses, with a fuller food offering if a pastry will not quite do. A cappuccino and croissant remain an easy introduction, but the setting is a reason to linger beyond the first cup. Work it into a walk between Dongguk University and Gwanghuimun, leaving room to enjoy the buildings as well as the counter.

OUR SUGGESTED ORDER

Order a cappuccino or Americano with a croissant or the listed salt fougasse.

Before you goNavigate to the official entrance address, 11 Dongho-ro 24-gil; the Jangchung complex spans several older buildings.

11 Dongho-ro 24-gil, Jung-gu, Seoul
SourcesFritz — current official Jangchung street address in Korean and EnglishDiningcode — matching Jangchung address, full menu, exact map coordinates and July–August 2026 reviewsUNIQLO LifeWear Magazine 2026 spring/summer — reported Jangchung feature
ANOTHER CORNER OF THE CITY

Next up: Samseong & COEX