Identity Coffee Lab

For a Hongdae visit led by the coffee itself, start at Identity. A curved pale counter and a restrained room draw your attention toward the brew, while the single-origin selection gives you something specific to explore. Order a hand brew, ask which other beans would suit your taste, and browse the drip bags before leaving. It is a satisfying small stop between the busier streets of Hongdae and the quieter side of Seogyo.